From the linear model to the circular model for the valorisation of natural resources contained in the products and related materials. An innovative, sustainable and economical approach towards the development of new models and market strategies.

To be aware of market strategies and actions that have been most successful in the consumer, looking National and international markets as a basis on which to build the new product ideas.

Identify the factors that characterize the product “value” as strategy for enterprise.
The necessity to engage the consumer in purchasing decisions more aware for social and environmental aspects.

Methodologies and solutions for design of innovative products with high environmental value. Research and selection of materials and technologies available in the international market. Every product has a story. Each product has its own environment identity.