In recent years the consumers’ purchasing decisions, are more focused on looking for transparent solutions with respect to environmental and social aspects.
Origin of the materials, impact on the health, environmental and social responsibility of the company are just some of the aspects that the consumer begins to search inside the products.
In line with this requirement, many companies are developing initiatives to communicate the transparency of the supply chain and materials used, its environmental and social commitment, also through the involvement of employees and local communities.
The relationship between business and the consumer has changed.
Scenarios and market trends show the necessity for companies to develop products with high social and environmental content.
It is necessary to gain the trust of the consumer.
The publication presents some results of surveys and research conducted at international level, to highlight what the consumer thinks and how the companies are moving.

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